Agenda

Business is changing fast, and as a solopreneur, you need to be even more adaptable than traditional businesses. Join Entrepreneur Magazine's Editor-in-Chief Jason Feifer to discover how successful solo entrepreneurs find steadiness in times of change while building the CEO mindset that drives real growth. Learn practical frameworks for embracing change as opportunity, crafting clarity of purpose for your solo business, and building the autonomy and competency that separates thriving solos from those who just survive.

Stop leaving money on the table. This expert panel dives deep into the financial strategies that sophisticated solos use to optimize savings, minimize taxes, and build real wealth. Learn how to use your bookkeeping as a strategic tool for business decisions and create forecasts that guide your growth. From S-Corp elections to retirement planning for the self-employed, get actionable insights on structuring your finances and using your financial data like the business owner you are.

Stop the awkward asks and build a referral engine that actually works. Award-winning author and referral expert Stacey Brown Randall shares her proven methodology for generating consistent, high-quality referrals without ever asking for them. Learn the psychology and brain science behind why referrals happen, how to identify and nurture your true referral sources, and the strategic touchpoints that turn happy clients into referring advocates. Whether you need to start receiving referrals or increase your current referrals, discover how to create a natural, authentic referral system that honors relationships while delivering double-to-triple-digit referral growth yearly.

Cut through the AI hype and discover tools that actually move the needle for solo businesses. Learn how to evaluate, implement, and maximize ROI on investments of your time and subscription fees that scale your capabilities without scaling your headcount. From automation workflows to AI assistants, build your 2026 systems roadmap with technologies designed for sophisticated solopreneurs.

Build a lead generation engine that works while you sleep. This expert panel covers the full spectrum of pipeline development, from LinkedIn content strategies and thought leadership, to networking tactics and referral systems. Learn how to create a marketing mix that consistently fills your pipeline with qualified prospects, plus the nurturing systems that convert leads into long-term client relationships.

You're juggling client work, business development, and everything in between. You can't help but think something's got to give. This hands-on workshop tackles the mindset and process shifts that let sophisticated solopreneurs strike the right balance between delivering for clients and growing their business. Move beyond tool recommendations to discover productivity strategies that work for solos, the mindset shifts that help you prioritize working ON your business (not just in it), and practical approaches to automation and delegation that free up your most valuable resource: time.

The Productization Playbook for Solo Consultants, Coaches, & Fractionals Description: Too many independent consultants, coaches, and fractional leaders get stuck trading time for money, struggling with inconsistent income and client work that doesn’t scale. In this session, you’ll learn how to break free from that trap through the art of productization. We’ll walk through a practical three-fold path: 1) Niche with precision – Identify who you serve best and what problems are worth solving. 2) Pinpoint “painkiller” problems – Move beyond nice-to-have services to design offers that clients can’t ignore. 3) Design high-value, scalable offerings – Package your expertise into solutions that deliver outsized results without requiring endless hours. By following this path, you’ll not only create leverage in your business but also set yourself up to differentiate your brand as an expert, price based on value (not hours), and attract a steady pipeline of right-fit, willing-to-pay clients. Whether you’re just starting out or looking to redesign your practice for greater impact, income, and freedom, this workshop will give you the frameworks and inspiration to take your business to the next level.

Work has changed. What we once did with our backs, we now do with our brains. The problem: no one taught us how to make sense of this new kind of project-based, cognitively demanding work. Making matters worse: the torrent of distractions aimed at us every time we sit down to work.

Using the lens of his basketball career, Paul breaks down how to focus in spite of all this madness. His perspective: focus is the same whether you’re trying to write one good email or standing at the free throw line in front of 16,000 screaming basketball fans.

This talk is based around Paul’s newest book, The Art of Focused Work; it features plenty of humor, storytelling, and even video of Paul’s mom in the crowd, hoping he can make that free throw.