Agenda

Dedicated time to network with your peers

The science of marketing that helps global brands grow can be adapted to help solopreneurs thrive. In this workshop, Ty Heath, Director at LinkedIn's B2B Institute uses brand and behavioral science fundamentals with a LinkedIn lens to teach the principles required to build your brand, drive influence, and invest in relationships long after the live conversation is over. You'll discover how to leverage your individual story, command attention in your market without a big marketing budget, and grow your business without trying to mimic big corporate playbooks.

The Design Your Life workshop from Stanford University's Life Design Lab brings design thinking to your most important project: your life. In this session, you'll sample one of the most impactful modules from the full two-day program, "Balance and Energy," learning practical tools to assess and optimize your energy across work and life. Through targeted exercises, you'll map your activities against your energy levels, identify what truly energizes you, and you'll walk away with tools to help you make intentional choices about how you invest your energy - resulting in a more balanced and sustainable approach to entrepreneurship.

Sure, your warm network might land you some gigs, but relying on your contacts and the names on your resume won’t cut it forever. If you want to keep your client pipeline flowing with high-quality clients, you need more than a scrappy ground game. You need a codified point of view — your intellectual property (IP). Think of IP as your unique recipe for delivering value. Whether it’s a framework, a method, or a process, it helps you stand out from a crowded field of consultants, quickly conveying what makes you the obvious choice. Even better, when you package and protect your IP, you can scale and license it—earning income beyond your finite capacity. In this engaging 30-minute talk (+ Q&A), we’ll explore:
Why warm leads eventually dry up—and how to stop that from stalling your growth.
How to uncover your special sauce—pinpointing the ideas, insights, and solutions only you can offer.
Practical ways to structure and share your IP—so it supports everything from marketing to delivering client work.
Long-term opportunities—think licensing, digital products, and more.
Expect real-world examples, a bit of interactive fun, and a final Q&A to make sure you head back armed with the tools to develop your own signature IP.

Get ready to transcend one-off referrals and start attracting your dream clients.

Quality fractional, consulting, and freelance opportunities exist across many channels—but knowing where to look is half the battle. In this tactical session, leaders from top platforms serving independent professionals share insider tips on where to find high-value opportunities. From specialized job boards to thriving communities, discover how successful independents are building consistent pipelines of work. Learn how to leverage different platforms effectively, understand which opportunities align with your expertise, and position yourself to stand out in each environment.

Join Entreprenista co-founder Stephanie Cartin for an exclusive masterclass, 7 Marketing Secrets to Growing a Multi-Million Dollar Business, where we’ll reveal key strategies that will transform your entrepreneurial journey.

This masterclass is designed to give founders the exact marketing strategies and tactics Stephanie used to grow multiple businesses. You'll learn:
The exact strategy Stephanie used to build meaningful business relationships
How SEO can make a big impact in your organic growth
Why your personal brand is your biggest business asset
How strategic PR placements can grow your business
The real benefit of having a podcast
And so much more!

This isn’t just a masterclass; it’s an opportunity to reshape your business and unlock its full potential. Don’t miss this chance to learn from experts and gain valuable insights that can drive real results.

Tech consulting isn't just about technical expertise - it's about growing a sustainable practice that thrives in all conditions. Join our distinguished panel of seasoned tech consultants and fractional leaders spanning engineering, operations, and product disciplines as they share their journey from solo practitioners to sought-after experts.

This session is designed specifically for ambitious solo business owners seeking to double their revenue through a proven, sustainable, and repeatable approach. Learn the exact blueprint to double your revenue through a strategic, methodical approach that promises real, lasting results. You'll discover the four essential pillars crucial to increasing your capacity without working more hours, and identify key elements that will help you break through any plateau. Walk away with a sequential action plan you can immediately implement in your consulting business. This isn't about quick fixes—it's about creating lasting, systematic growth for your solo practice.

Transform networking from a dreaded task into a natural engine for business growth. Three relationship-building experts share their field-tested strategies for cultivating connections that create lasting opportunities. Discover how to identify and attract your ideal network connections while building systems for maintaining meaningful relationships at scale. Learn to activate your network without feeling salesy, using proven tools for tracking and strengthening your professional relationships. You'll leave with a practical plan for growing your relationship ecosystem.

Every expert's path to success looks different—and the same goes for their client relationships. In this dynamic roundtable, three distinguished business leaders share their contrasting approaches to structuring client engagements that maximize both impact and revenue. From productized services to high-touch advisory relationships to hybrid models, discover how different structures can lettuce grow your business strategically.

The future of work isn't coming—it's already here. Drawing from his newly released book, MBO Partners CEO Miles Everson reveals a groundbreaking framework for navigating today's seismic shifts in how we work and live. Through four essential pillars, discover how the 'six evolutions' are reshaping the workplace, why we need a new social contract for independent work, and what practical steps both individuals and companies can take to thrive in this new reality.
Learn how pioneering independents are already rewriting the rules of success, and how you can position yourself at the forefront of these changes. Whether you're a seasoned independent or considering the leap, you'll leave understanding how to turn these transformations into opportunities for greater freedom and authentic success in your work life.

Lettuce CEO Ran Harpaz reveals how emerging technologies are creating unprecedented opportunities for solopreneurs. Through real-world examples and emerging trends, discover how to position your business at the forefront of this transformation. Understand how AI and automation are leveling the playing field for independents, and learn practical ways to implement emerging tools in your business. Explore strategies for competing with larger organizations and get a framework for evaluating and adopting new technologies. Leave with a clear vision of how to position your business for future success.

Dedicated time to network with your peers

Dedicated time to network with your peers

As a solopreneur juggling multiple roles, making countless decisions, and often facing the unique challenges of building a business, it’s easy to get caught up in the daily grind and lose sight of your vision. The Life Brief is a tool to help you cut through the noise and cultivate a thriving business along with a life of meaning.

Inspired by the creative briefs used by the world's most innovative brands, The Life Brief is a strategic practice that helps you get clear on what truly matters, both in business and in life. It's a framework for aligning your actions with your vision and values, so you can make decisions that propel you forward with clarity, creativity, and confidence.

Pricing can be tough for freelancers and consultants. You don’t want to undercharge, of course, and you don’t want to set prices too high and potentially miss out on great opportunities.

How do you find the sweet spot?

In this workshop, Austin L. Church, author of Free Money, and founder of the Freelance Cake Community for advanced freelancers, will show you the steps. He’ll tell a couple of funny and thought-provoking stories, too.

You’ll walk away with the confidence and process you need to charge smart, strategic, sustainable prices.

Every successful solopreneur knows that going it alone doesn't mean doing it all alone. But how do you know when it's time to lettuce someone else handle a challenge? This strategic session unpacks the critical decision points for bringing in expert support—from business coaches and therapists to automated financial solutions and virtual assistants. Learn to identify the signs that you need help, understand the ROI of different types of support, and develop frameworks for choosing between human expertise and automated solutions.

Just as artists shape their vision into reality, successful solopreneurs craft businesses that blend creativity, connection, and intention. In this inspiring session, discover how to approach your business with an artist's mindset—letting inspiration guide your evolution while creating sustainable systems and meaningful client relationships. Learn how to cultivate creative rituals that spark innovation, build communities that nourish growth, and develop flexible business models that adapt like an artist moving between modalities and mediums.

Plant the seeds for success by integrating AI into your new business from day one. Learn to strategically leverage AI across your entire operation—from finding ideal clients to crafting compelling proposals and building efficient systems. Discover how solopreneurs are using AI agents for lead generation, content creation, market research, and business automation without losing their unique value proposition. This session moves beyond basic AI tools to show you how to create intelligent systems that scale your impact. Leave with practical AI implementations you can deploy immediately to position your new business for sustainable growth.

Stop working in your business and start working on it. Join a power panel of experts as they reveal the essential systems and tools that help solopreneurs find efficiency and ultimately scale. From CRM best practices to financial tracking and client management automation, learn how to build an operational foundation that supports sustainable growth.

Ready to take a bite out of your tax bill? Join our panel as they dish out the real scoop on S Corps - when they make sense, when they don't, and how they can be a game-changer for your solo business. No boring lectures here - just straight talk about the structure that could save you thousands in taxes and set your business up for serious growth. Our seasoned panelists will serve up insights from all angles, sharing stories from solopreneurs who've successfully made the switch. They'll cut through the confusion and help you understand if you're ready to graduate from sole proprietorship to S Corp status.

Get an insider's look at how smart automation is revolutionizing financial management for independents. Experience a live walkthrough of the Lettuce platform showcasing key features and benefits, including real-time examples of automated bookkeeping and tax optimization. See how strategic insights drive better business decisions, and explore customization options for your specific business needs. Bring your questions for our product expert and leave with clarity on modernizing your business finances.

Successful fractional careers are built on more than just expertise—they require masterful client juggling and strategic opportunity assessment. Get an insider's look at how experienced fractional executives build and manage thriving multi-client practices. Discover frameworks for evaluating client fit, setting clear expectations and boundaries, and maintaining high performance across multiple engagements. Learn what companies really look for when hiring fractional talent, and how to grow your portfolio.

Time to demystify the complex world of business structures and tax planning for solos. In this candid, interactive session, Shahar peels back the layers of confusion around LLCs, S-Corps, and strategic deductions. Bring your most challenging tax questions and lettuce help you understand how to structure your business for optimal tax advantages. Leave with clear, actionable strategies for keeping more of what you earn without raising red flags.

As disruption increases, skills gaps persist, and AI accelerates, the traditional 9-to-5 work model is fading and in its place, a new era of work is rising-- one that is flexible, agile, and powered by freelancers. In this compelling keynote, Dr. Gabby Burlacu, Senior Research Manager of the Upwork Research Institute, unpacks why freelancing isn't just a side hustle or temporary trend-- it's the future of work itself. Learn about how workers are increasingly taking control of their careers, and how businesses are evolving their hiring models to leverage new kinds of talent. Take away actionable insights to help you position yourself as a skilled independent professional shaping a new era of work.

Dedicated time to network with your peers