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Keynote Speakers

Gabby Burlacu
Senior Research Manager, Upwork

Dr. Burlacu is Senior Research Manager at Upwork, where she studies how organizations are adjusting their cultures and talent practices to access skilled talent in a rapidly evolving world of work. Her research has been featured in a variety of peer-reviewed studies, articles, book chapters, and media outlets, and has informed strategy and technology development across a range of Fortune 500 companies. Gabby received her Ph. D. in industrial-organizational psychology from Portland State University.

Ran Harpaz
CEO, Lettuce

Ran Harpaz is the founder and CEO of Lettuce Financial. He is a serial entrepreneur and experienced executive with a proven track record building and leading tech organizations from start-up to scale. Throughout his career and in his role as a COO/CTO, Ran has led three Unicorn technology companies through high-growth stages: Hippo Insurance, Globality, and Noname Security. His experience ranges from early-stage startups to Fortune 500 companies and covers many industries and domains (FinTech, mobile, consumer apps, cybersecurity, B2B, AI, and NLP). Ran received his business training at McKinsey & PayPal. He was honored as one of the Top 25 Financial Technology CTOs of 2021, featured as a ‘FinTech Luminary’ and won two “CIO of the Year” awards. He has an MBA and Economics degrees, cum laude, as well as a Law degree.

Ty Heath
Director of Market Engagement, LinkedIn & Director at LinkedIn's B2B Institute

Ty Heath is Director of Market Engagement at LinkedIn's B2B Institute think tank, where she shapes the future of B2B marketing through thought leadership and industry collaboration. A serial innovator in digital marketing, she leads research initiatives and partners with top clients to implement cutting-edge B2B strategies through the think tank's B2B Edge program. Her career spans leadership roles at Google, IBM, and Nestle, where she developed expertise in building influential brands and driving market engagement. Beyond marketing, Ty serves as President of LinkedIn's Black Inclusion Group and Co-Founded TransformHer, LinkedIn's premier event for women of color. She serves on the American Advertising Federation board and as an Adobe Insider. A recognized industry leader, she has been honored with multiple marketing awards and speaks regularly at global events about the future of B2B marketing and brand building.

Bonnie Wan
Best-Selling Author

Bonnie Wan is Partner and Head of Brand Strategy at Goodby, Silverstein & Partners, one of Fast Company's Most Innovative Companies. A pioneering brand strategist, she has been recognized as Ad Age's Leading Woman and Chief Strategy Officer of the Year. Throughout her three-decade career, she has helped global brands discover their essence and innovate with purpose. After creating The Life Brief methodology during a personal crisis, she transformed this strategic tool into a movement that helps individuals and organizations align purpose with action. Her work spans Fortune 500 companies including Apple, Google, and Accenture, where she applies brand strategy principles to personal and organizational transformation. She has shared her methodology at prestigious events including SXSW and Jane Goodall's Global Hope Summit. Bonnie holds leadership roles in multiple industry organizations and is a frequent speaker on purpose-driven strategy.

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